Shine through the holiday season

Indoor holiday display featuring a wooden cabin decorated with lights, a wreath on the door, illuminated trees, and artificial snow. A glowing fence outlines the scene.

Get into your holiday spirit at the b-lit store. Take family photos with our professional photographer, find your next set of Christmas lights, make something special at our arts & crafts workshop, and enjoy a light show. Located at East Towne Mall and locally owned here in Madison, WI.

Joyful Moments Ahead

Two children dancing in a winter-themed setup with illuminated trees, wearing red dresses and white vests, posing for a family photo.

Snap & Go

Walk-in family photos with a professional photographer

Glowing LED spiral Christmas trees with star toppers, displaying multicolored lights against a dark background.

Shimmer Shop

A variety of lighting decor from the classics to custom made

Two children in red dresses carrying large wrapped gifts inside a shopping mall.

Wonder Works

Arts & crafts workshop with family friendly projects

Four images of a festive holiday display featuring model houses and trees with different colored LED lights, creating a winter village scene.

Lit Lane

A small, but enchanting light show synched to holiday music

At a Glance

B-LIT is a seasonal pop-up store that first opened in 2024 from November through December focusing on traditional to smart holiday lighting. The 2025 season will expand its focus into photos and arts & crafts.

Location: East Towne Mall, Madison, WI 53704

2025 Opening: TBD

Hours: TBD