Shine Through the Holiday Season
Get into your holiday spirit at the b-lit holiday hub. Take family photos with our professional photographer, find your next set of Christmas lights, make something special at our arts & crafts workshop, and enjoy a light show. Located at East Towne Mall here in Madison, WI.
The Little Store Lighting Up Big Smiles
We are proud to be an independent, locally owned business bringing holiday joy to Madison for the second year in a row. Thanks for shopping small and sharing the magic!
Snap & Go
Walk-in family photos with a professional photographer
Shimmer Shop
A variety of lighting decor from the classics to custom made
Lit Lane
A small, but enchanting light show synched to holiday music
At a Glance
B-LIT is a seasonal pop-up store that first opened in 2024 from November through December focusing on traditional to smart holiday lighting. The 2025 season will expand its focus into photos and arts & crafts.
Location: East Towne Mall, Madison, WI 53704
2025: Now Open!
Hours:
Mon-Sat: 10am-8pm
Sun: 11am-6pm