Shine through the holiday season

Indoor holiday display featuring a wooden cabin decorated with lights, a wreath on the door, illuminated trees, and artificial snow. A glowing fence outlines the scene.

Get into your holiday spirit at the b-lit holiday hub. Take family photos with our professional photographer, find your next set of Christmas lights, make something special at our arts & crafts workshop, and enjoy a light show. Located at East Towne Mall here in Madison, WI.

The Little Store Lighting Up Big Smiles

We are proud to be an independent, locally owned business bringing holiday joy to Madison for the second year in a row. Thanks for shopping small and sharing the magic!

Two children dancing in a winter-themed setup with illuminated trees, wearing red dresses and white vests, posing for a family photo.

Snap & Go

Walk-in family photos with a professional photographer

Glowing LED spiral Christmas trees with star toppers, displaying multicolored lights against a dark background.

Shimmer Shop

A variety of lighting decor from the classics to custom made

Two children in red dresses carrying large wrapped gifts inside a shopping mall.

Wonder Works

Arts & crafts workshop with family friendly projects

Four images of a festive holiday display featuring model houses and trees with different colored LED lights, creating a winter village scene.

Lit Lane

A small, but enchanting light show synched to holiday music

At a Glance

B-LIT is a seasonal pop-up store that first opened in 2024 from November through December focusing on traditional to smart holiday lighting. The 2025 season will expand its focus into photos and arts & crafts.

Location: East Towne Mall, Madison, WI 53704

2025 Opening: TBD

Hours: TBD